I've spent 10 years inside marketing, not watching from the sidelines, but in the trenches. Building campaigns, breaking things, learning what actually moves numbers, and rebuilding everything from what I learned.
My career started at the largest marketing agency in Latin America at the time, Rock Content, one of those operations where you learn what real scale looks like. That's where I built my foundation: the discipline, the systems thinking, and the obsession with measurable results.
From there, I moved into the U.S. market and spent years working alongside dozens of American brands and agencies, running SEO, content, growth, and full-funnel strategy for businesses of every size.
And the one thing I saw over and over?
Agencies selling the same service to every client and calling it "strategy." Generic deliverables and recycled playbooks. Results that looked the same because the work was the same.
That's the problem I built Marketra to solve.
But what really sets my path apart is how I think about technology. I've always been the person who refuses to wait for permission to adopt what's new. When the first AI versions launched, I was already running prompts and building playbooks before most agencies even had an opinion.
I don't just use new technology. I've learned to build with it. Every client gets custom-built tools and custom services shaped around their exact business needs, automated audits, AI content pipelines, LLM citation trackers, competitive dashboards.
No templates. No recycled strategies. If your business needs something that doesn't exist yet, we create it. When every piece is built for you, results aren't a hope: they're a guarantee.
That's what Marketra is.
